Game Based Assessment Design

Game Based Assessment design (GBA), or gamified assessment, involves a blend of psychometric design expertise, game design and machine learning. Working with leading GBA provider, MindX, Rob Williams Assessment Ltd combines 20 years of psychometric design experience with industry leaders in game design and machine learning algorithms to build adaptive game difficulty levels, the most effective game end algorithms etc.

These articles explain the occupational assessment, brain training and educational fields in which the nascent field of game based assessment is rapidly gaining wider and wider usage.

Research articles

Exploring the relationship between video game expertise and fluid intelligence

The new Generation of Cognitive Assessment |  Revellian |

Using games for graduate selection – what’s the score?  I  Managing Director, Arctic Shores

Games-based assessments are the future I   GradWeb  I  April 6, 2016

More Than Just a Dream: How Real Teachers Use Game-Based Assessment Every Day I  Dec 7, 2015

Gamification in Recruiting: It’s Becoming More Fun to Apply for a Job  I  April 04, 2016

Competing for engagement I  KPMG

Psychometrics and Games-Based Assessment | Mark Parkinson  | November 24, 2015

Time to reboot the gamification of recruitment | Daniel Howden | June 7, 2017

5 Reasons Why Game-based Assessment is the Hottest New Trend in Education I Van Voorhis and Snyder I Nov 13, 2017

Game based assessment design research papers

Why game based assessments could be destined to fail I Irish Tech News I May 21, 2018

Game based assessment I  I  Teaching Systems Lab

Gamification in assessment: Do points affect test performance?  | Attali and Arieli-Attali | Dec 27, 2014

Clustering Game Behavior Data I IEEE Transactions on Computational Intelligence and AI in Games  I  3 Sept 2015

Designing a Learning Game for Career Readiness with DreamWakers, a Q&A  I August 10, 2017 | Waskow, Baron, & Gray

Games as Personality Profiling Tools  I  Giel van Lankveld, Pieter Spronck, Jaap van den Herik, and Arnoud Arntz |

YouTube game based assessment promotional videos

Pymetrics “Using neuroscience and AI to predict success, without bias”

and Pymetrics, “Games demo (at Microsoft)”

Unilever Future Leaders Programme 2018

and Unilever digital interview tutorial

Abbott digital interview tutorial

Latest research papers

Banfield, J. & Wilkerson, B. (2014). Increasing Student Intrinsic Motivation And Self-Efficacy Through Gamification Pedagogy. Contemporary Issues In Education Research, 7(4), 291.

Deterding, S., Dixon, D., Khaled, R., & Nacke, L. (2011, September). From Game Design Elements to Gamefulness: Defining “Gamification”. MindTrek’11, Tampere, Finland.

Hamari, J., Koivisto, J., & Sarsa, H. (2014). Does Gamification Work? – A Literature Review of Empirical Studies on Gamification. 47th Hawaii International Conference on System Sciences (HICSS), Waikoloa, Hawaii.

Montefiori, L. (2016). Games-Based Assessment, insight from a Tech Start-up. Presented at a Symposium/Forum on Game-based assessment – Concepts and insight from research and practice.


Here are a few more niche game based assessment providers – still offering some innovative products and approaches:


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