Female social media influencer with old camera.

Marketing Jobs London & Social Media Jobs

Welcome to our marketing jobs London listings, which also includes social media jobs.


      Also, welcome to our blog on having a successful social media influencer career.

      Successful marketing jobs London

      What is a social media influencer?

      An influencer is a person who influences the buying choices other people make. They are usually able to do this either because they are in a position of authority, well-known and respected or merely based on their relationship to their audience and their popularity. Unfortunately in an image-conscious society, ruled by social media, these people don’t always have authority or knowledge, but are rather seen as ‘idols’.

      Influencers are therefore people that have a big following (on social media specifically) and are able to influence the purchasing choices these people make. Obviously, there are many areas in which a person can be an influencer.

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      Fame as a result

      Joe Suggs, for example, started off as a YouTuber and vlogger and currently has a YouTube following of 8.2 million subscribers as of December 2018. He, therefore, has a great reach as some of his YouTube videos get millions of views and many of those subscribers want to be just like Joe.

      It is very difficult to define who influencers are or predict who will become an influencer as this is very dependent on the consumer market. It is however no longer a prerequisite to being a pop star, actor, model or celebrity, but can actually be the only claim to fame.

      Kim Kardashian can probably be seen as one of the biggest if not the biggest influencer or our era. With a reported following of more than 200 million people across her social media platforms. She has definitely cashed in on her popularity.

      However, you don’t have to be a celebrity to be an influencer and regular people are getting big followings on their social media platforms, enabling them to influence the purchase choices of large groups of people.

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      Wikipedia explains that influencer marketing, in a commercial context, comprises four main activities:

      • Identify influencers, rank them in order of importance.
      • Market to influencers, to increase awareness within the influencer community.
      • Marketing through influencers, using influencers to increase market awareness amongst target markets.
      • Market with influencers, turning influencers into advocates of the firm.

      There are however many success stories to read about unlikely influencers on Instagram, YouTube etc creating an ’empire’ for themselves.

      So what does a day in the life of an Influencer look like?

      Making a living (and a very good one at that) from merely being popular is quite a new concept. Pop stars and other celebrities have been doing this as a part of their celebrity, however, more and more ‘regular’ people are very successful. Most of this is achieved by being active and engaging with your audience on social media. Posting often. Responding to comments. Starting conversations. Making silly/funny/endearing videos. Posting an ‘inside view’ in your life seems to be the approach many of these influencers use.

      There is there no average day in the life of an influencer. It would be greatly dependent on the image the influencer wants to portray. What their niche is. Also, what their content strategy and approach is. Mostly, however, it is filled with videos, pictures, tags, comments and likes etc. However glamorous it may seem, there is a huge price to this lifestyle for many, as portrayed by Katherine Ormerod in her book and article in the Sunday Times.

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      Skills and responsibilities

      To be an influencer you will have to be good at the following:

      • Communication skills and reasoning skills- engage people through communication, whether video or writing posts. Be able to think logically and analyse problems finding appropriate solutions for them.
      • Assertiveness and using authority – asserting your opinion so that your following is clear as to what you like and don’t like and convincing to follow you.
      • Interpersonal skills-building rapport and trust. Being friendly and engaging.
      • Interaction – building consensus and convincing people to help you influence others.

      Qualifications

      There are no specific qualifications for an influencer. Some experience or knowledge of Social Media platforms, SEO (Search Engine Optimisation) and content strategy would be very helpful. Forbes provides us with 10 tips on success as an Influencer.

      Salary expectations

      There is no specific salary expectation as this is such a varied field.

      With claims of Kim Kardashian earning $500 000 for an Instagram post in 2015, it seems like the sky is the limit.

      Also, keep an eye on our career guides page for a more detailed look at different top jobs in the UK.

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      Job specific psychometric test practice

      Admin JobsExcel Test, Talent Q Verbal and Numerical Reasoning Tests,
      Typing Test
      Practice
      HealthcareThomas International TestPractice
      Assistant DirectorCEB SHL Verbal and Numerical Reasoning TestsPractice
      Biological ScientistTalent Q Verbal and Numerical Reasoning TestsPractice
      Call CentreVerbal and Numerical Reasoning TestsPractice
      Clinical PsychologistCEB SHL Verbal and Numerical Reasoning TestsPractice
      Clinical ScientistTalent Q Numerical and Verbal TestsPractiie
      Finance PositionsSituational Judgment Test, Verbal and Numerical Assessments,
      Excel Exam
      Practice
      Nurse PositionsVerbal and Numerical Reasoning TestsPractice
      Organisational PsychologistVerbal and Numerical Reasoning Tests, Watson-Glaser TestPractice
      Pharmacy PositionsNumerical Reasoning TestPractice
      Public Health PositionsPearson, Ranra, and Watson Glaser ExamsPractice

      Aptitude test practice books

      Firstly, Rob Williams’s five practice aptitude tests books are all available on Amazon. Secondly, in our opinion, this is the best aptitude test practice book for Passing Verbal Reasoning Tests.

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      Thirdly, in our opinion, this is the best aptitude test practice book forPassing Numerical Reasoning Tests.

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      Marketing jobs London

      More Job Resources

      Firstly, see our careers blog page for a more detailed look at different top jobs in the UK. Secondly, Interview tips for tech jobs. And also, Top Finance jobs UK 2019. Then next, Video Interview preparation and Online Job Listings. And lastly, Internship Guide.

      And then, our AI jobs and machine learning careers.

      Then next our analyst jobs.

      And then, our Armed Services Jobs.

      Then next, our Dev Ops jobs.

      Plus also, our medicine jobs.

      And then, our post-Army jobs.

      Plus also, our analyst jobs.

      Then next, our product manager jobs and senior poduct manager jobs.

      Plus also, our stem jobs.

      And then, our data scientist jobs and senior data scientist jobs.

      Plus also, our finance jobs.

      Then next, our top design jobs and design manager jobs.

      Plus also, our Dev Ops jobs.

      Next, our social media jobs and marketing jobs.

      Then next, our Software jobs & Coding Jobs.

      Plus, our design manager jobs.

      And next our Executive jobs.

      Finally, our video game designer jobs.

      Marketing Jobs London