Quiz: Are you putting your customer first?

Putting your customers first should not just be an empty echo of a marketing campaign you once saw. In it’s simplest terms it should be about building healthy relationships with your customers.

Welcome to 'Do You Put Your Customers First' survey.



There is a clear process for escalating customer complaints.

Question 1 of 20


I keep each of my customers fully up-to-date on new products and services.

Question 2 of 20


Each of my products and services solves/aid a specific customer problem.

Question 3 of 20


I track objective measures of customer success.

Question 4 of 20


I make all the information customers need readily available online.

Question 5 of 20


I use Google analytics to stay up-to-date on my customer audience(s) and their purchasing behaviour.

Question 6 of 20


I understand the key decision points in my customer buying process.

Question 7 of 20


Some customers are worth listening to more carefully than others.

Question 8 of 20


I incorporate recent customer feedback into new product/service design processes.

Question 9 of 20


I access potential risks to my customers when making any major business decision.

Question 10 of 20


My social media marketing campaigns target precise customer segments.

Question 11 of 20


I regularly review all my customer processes and initiate any necessary changes immediately.

Question 12 of 20


I understand the needs for most, but not all, my target customers.

Question 13 of 20


Any customer complaint is still an opportunity to make a good impression.

Question 14 of 20


I collaborate with key customer representatives on their renewals and any new business propositions.

Question 15 of 20


I know the features that encourage customers to purchase from me - compared to my main competitors.

Question 16 of 20


I stay abreast of long-term competitor developments in order to plan for my future customers' needs.

Question 17 of 20


When I am over-stretched, I recognise the need to proceed with customer meetings which I haven't prepared for.

Question 18 of 20


I take steps to educate my customers about technological developments in our industry.

Question 19 of 20


All my employees understand how their work links to our customer satisfaction.

Question 20 of 20


In order to do this, you will need to make sure you understand your their needs (as with any relationship).  As this can become quite tricky, make sure that you not only use the right tools for this but know how to interpret these.

How can you put your customer first?

Firstly, create an avatar or persona of your customer. This will help you in understanding them much better. Not only will it give you a clearer picture of how to address your their needs. It will also be indicative of where you’ll find your customer. Which social platforms they hang out in and what their tastes are.

Secondly, make sure your whole team, from IT to Human Resource, have a customer focus.

Promote transparency. Even though you might not be able to grant a customer’s request, when they understand the reasoning and feel heard and understood, they will be able to accept this much easier. Transparency is key to creating trust.

Be persistent in your problem-solving. One method in which to approach this is the 5 Why Technique. It was developed by Sakichi Toyoda and used by Toyota. This technique, in essence, involves asking at leat 5 Why’s to what caused a problem. Subsequently to explore the cause-effect relationship underlying the problem at hand.

If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” – Ray Kroc.

10 personality tips to help your Study Skills

  1. Find time to study – If you manage your time badly, inevitably you will be less productive than if you manage it well. This can lead to increased stress and anxiety levels, especially around exam time.
  2. Keep to a routine – Work in the same place at the same time each day. Also, make sure you have everything you need before you start.
  3. Work to your strengths – Schedule challenging tasks for when you are most alert, and routine ones for when you may be feeling more tired.
  4. Don’t waste time – Rather than reading irrelevant material, skim and scan to help you decide if you need to read something critically and in-depth.
  5. Avoid distractions – Related to above. Switch emails and social media off to prevent your mind wandering while trying to learn new information!
  6. Regularly review your notes – Edit out what you don’t need. Ask yourself the question: “Is this information is relevant to my assignment, and how does it relate to what I already know.”
  7. Vary how you to take notes – For example, use Mind Maps and diagrams to generate ideas and linear notes to focus your ideas for essay or report plans.
  8. Be critical – Make sure that you always add your own comment to every concept or quotation that you write down. Maintain a critical and analytical approach at all times!
  9. Plan your work – If writing an assignment produce a detailed plan before you start to write it. This will make the drafting process much less stressful
  10. Understand different styles  – By understanding different writing styles – such as academic, journal and journalistic styles – you can put what you read into perspective. In particular, you can become more aware of any particular bias.

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